Table 1. Nielsen//NetRatings @Plan Online & Offline Newspaper Consumption
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Online/Offline Newspaper Consumption Breakdown
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Primarily Print Newspaper Reading 72%
Primarily Online Newspaper Reading 21%
Split Between Print & Online Newspaper Reading 7%
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Source: Nielsen//NetRatings @Plan, Summer 2005 Release
Survey Question: Many newspapers have both print and online versions. In
the past week, which statement would best reflect your newspaper
readership?
Note: Percentages calculated from respondents who consumed either online
or offline newspapers, and excludes those who either did not respond or
weren't sure.
Table 2. Top 5 Newspaper Web sites (Non-aggregated Brands), May 2005,
U.S., Home & Work
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Newspaper Web site Unique Audience (000) Active Reach
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NYTimes.com 11,255 7.6%
USATODAY.com 9,186 6.2%
WashingtonPost.com 7,387 5.0%
LA Times 3,751 2.5%
San Francisco Chronicle 3,421 2.3%
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Source: Nielsen//NetRatings NetView, June 2005
Nielsen//NetRatings @Plan Summer 2005 ReleaseNielsen//NetRatings reports May 2005 data for the Top Sites by Parent Company and Top Brands. In addition, Nielsen//NetRatings reveals the Top Advertisers by Company for May 2005.
Nielsen//NetRatings Top 10 Web Sites by Parent Company and Top 10 Web
Sites By Brand
Month of May 2005
Table 1. Top 10 Table 2. Top 10 Brands,
Parent Companies, Combined Home & Work
Combined Home & Work
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Parent Unique Time Per Brand Unique Time Per
Audience Person Audience Person
(000) (hh:mm:ss) (000) (hh:mm:ss)
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Microsoft 107,450 2:01:06 Yahoo! 96,930 3:00:53
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Yahoo! 97,499 3:00:30 Microsoft 90,822 0:42:13
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Time Warner 96,911 5:24:41 MSN 88,631 1:43:21
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Google 77,327 0:41:18 Google 75,796 0:40:32
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United States
Government 53,881 0:26:34 AOL 71,174 6:45:06
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eBay 53,416 2:07:10 eBay 50,963 2:05:45
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Inter-
ActiveCorp 40,949 0:22:31 MapQuest 36,580 0:12:19
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Amazon 38,694 0:22:12 Amazon 34,294 0:19:49
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RealNetworks 32,906 0:42:54 Real 32,300 0:41:13
---------------------------------------------------------------------
Walt Disney Weather
Internet Channel 28,610 0:25:59
Group 32,332 0:33:14
---------------------------------------------------------------------Example: The data indicates that 32.3 million home and work Internet users visited at least one of the Walt Disney Internet Group-owned sites or launched a Walt Disney Internet Group-owned application during the month, and each person spent, on average, a total of 33 minutes and 14 seconds at one or more of their sites or applications.
A parent company is defined as a consolidation of multiple domains and URLs owned by a single entity. A brand is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content. Reach is a measure of the unduplicated audience that visits a property. The data is expressed as the percentage of the total universe of Internet users who logged onto the Internet at least once during the reporting period.Nielsen//NetRatings AdRelevance Top 10 Advertisers
Month of May 2005
Top advertisers, ranked by impressions, are based on data from AdRelevance, Nielsen//NetRatings' advertising research service. An impression is counted as the number of times an ad is rendered for viewing.
Top 10 Advertisers by Company
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Advertiser* Impressions (000)
---------------------------------------------
InterActiveCorp 3,120,962
---------------------------------------------
Vonage Holdings Corp 2,916,792
---------------------------------------------
LowerMyBills.com, Inc. 2,170,360
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Dell Computer Corporation 2,111,319
---------------------------------------------
Verizon Communications, Inc. 2,046,221
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Netflix, Inc. 1,914,033
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SBC Communications, Inc. 1,762,111
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Monster Worldwide, Inc. 1,545,699
---------------------------------------------
Apollo Group, Inc. 1,468,174
---------------------------------------------
Scottrade, Inc. 1,463,286
---------------------------------------------*Impressions reported exclude house ads, which are ads that run on an advertiser's own Web property.
Example: An estimated 1.5 billion Scottrade, Inc. ads were rendered for viewing during the surfing period.